Long strategy documents are easy to write and impossible to use. Every stakeholder finds their priority on page thirty-seven, and so nothing is ever deprioritised.
Five boxes, no more
Where we will win, and where we deliberately will not compete.
The three moves that matter most over the next eighteen months.
What we will stop doing to fund them.
How we will know it is working, in two or three numbers.
Who owns each move, by name.
The hardest box to fill is always the one marked stop.
A page like this takes weeks of argument to write. That argument is the strategy work; the page is just the evidence that it happened.
